How Many People Should You Ask to Reach Your Fund Raising Goals?

Venessa asked participants how many people they would have to solicit to meet their fund raising goals, which were typically thousands of dollars. Participants doubled the number of people they thought they had to ask to reach their goal. Their egocentric bias caused them to focus so much on their own anxieties that they ignored the influence they actually had over other people. At the university of chicago, economist john liszt has also studied the relationship between social pressure and charitable giving. John ran a study where experimenters knocked on the doors of some eight thousand houses in the ch Chicago area. They only had to ask about a hundred people in order to reach their fund raising goals.