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Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)
Marketing Against The Grain
The Importance of Speed in Paid Advertising
Paid advertising gives you the illusion of being easier to track. But I think all these platforms fighting to take attribution where they're going to jump and tell you that this ad actually is what caused the purchase or whatever. And if you really want to get deep into it, you have to assign a probability based score and it's all kind of messy anyways. For the first two years, we're just finding out who we want to be when we grow up.
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