Break the Rules of Behavior Change

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The formula for behavior change has come out of a medical model. The precision that's getting in the way also unfortunately contributes to all or nothing thinking and so what happens is you know like you said the fall off the wagon when you are not at all orNothing thinking there is no wagon to fall off of because it's all about this journey.

This week I was privileged to welcome Michelle Segar to the show to discuss her new book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. Michelle is a researcher at The University of Michigan who studies sustainable behavior change and the science of habits. In this conversation Michelle unpacks the science behind our choices and explains how thinking around behavior change has often made the mistake of an all or nothing approach to changing our habits and lifestyle.

The Joy Choice offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change.

Michelle Segar, PhD is an award-winning lifestyle coach and sustainable behavior change researcher at the University of Michigan. For nearly three decades, she has pioneered methods to create sustainable healthy behavior changes that are being used to boost patient health, employee well-being, and gym membership retention.

Website: https://michellesegar.com

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