Mitch Frida's Entrepreneurial Wisdom

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In 1996, Frida sought Mitch out for some advice. Her roster of consulting clients by then included the United Nations, McKinsey and the World Bank. She had an idea for a business that would flip the incentives for companies dealing with complaints.

Can you build with conscience and still succeed? Mitch Kapor & Dr. Freada Kapor Klein certainly think so. As tech industry veteran founders and investors, Mitch and Freada have long embraced non-traditional metrics that put humans at the center. Mitch co-founded Lotus, the 1980s software giant, and hired Freada to help make the company “the most progressive employer in the U.S.” And years later, their early-stage VC firm, Kapor Capital, aligns their portfolio with their values, investing in companies that close gaps in access and opportunity. Human-centered metrics don’t just improve cultures — they improve the bottom line.

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