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273: DocSend: A Case Study in Product-Led Growth – with Russ Heddleston

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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How Long Did You Spend on Building the Product?

Doxon was free for the first two, three years o that we had the products. We didn't focus on design at all. We just made it super ugly and tried to build a first version as fast as possible. And then i would trade other founders a fre docksend account in exchange for product feedback. So after we raised the sead round, then we went back and traded a marketing site and made the design better. Then launched it at a tacuchsrot in 20 14.

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