
How Brokers Should Engage the C-Suite w/ Steve Watson
Benefits Influencer
00:00
How to Recruit and Retain a Broker
How receptive are you as a HR professional and CFO to someone from the outside who you know their focus is going to be on employee benefits or health insurance? How receptive are you to really letting them do that kind of discovery, really, I'm trying to understand your business better? Is that something that's just a minimal expectation that you and your peers would have? Or is that something that’s surprising when a broker comes in and wants to talk about something other than health benefits right off the bat? So you're not going to have any credibility right off the start. If you're going to call me on the phone or spam me through social media, at the very first I
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