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238. Start With “What” to Create Clarity w/ Ann Latham

The Customer Experience Podcast

CHAPTER

Don't Spend Money on Solutions to Problems You Don'T Have

Always start with what? What are we trying to accomplish? Don't tell me various hows about how I'm supposed to do this for you. SWAT is a wonderful method that everyone can remember, but it doesn't necessarily accomplish what you need. So don't spend money on solutions to problems you don't have.

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