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4min chapter
The Sales Innovation Paradox With Howard Dover
The Gartner Sales Podcast
The Sales Innovation Paradox
In the last five years or so, we've seen a huge increase in the amount of money spent on technology. Yet when we look at that technology, it has increased our capacity to do the job by about anywhere from 10 times to 100 times. So there was the paradox. There were no efficiency gains. Instead, we doubled down on both technology and human capacity at the same time.
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