The Crisis in Ukraina

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Capital One's innovation lab uses journey maps to understand customers and how those customers solve their needs. Jenifer lopez: "It is really, really hard to get people to take on a large task if they don't know where they are going" We'll hear about that later in the show. In the meantime, see what the labs been up to at w w dot the capital one lab dot com.

“My big call to action would be to support existing organizations,” says Susy Schöneberg, the founder and head of Flexport.org, the nonprofit arm of the logistics firm Flexport. Schöneberg and her team are organizing complex shipments of relief goods to Ukrainian refugee sites across Eastern Europe; she breaks down how her organization has been safely managing the flow of goods toward displaced refugees and the best way you can get involved — as a citizen or company. She leaves us with a lesson that applies to any crisis: joining together can produce far better results than trying to do it alone.

You can donate to the Flexport.org Fund here: www.flexport.org/donate

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