11min chapter

A Bit of Optimism cover image

The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

A Bit of Optimism

CHAPTER

Customer-Centric Leadership and Sales Strategies

Exploring John Burke's leadership style at Trek Bikes, this chapter discusses the customer-centric approach, financial health checkups for businesses, and incentivizing sales teams to focus on customer success. Emphasizing the importance of excellence in execution, it parallels a sports strategy to business mindset, focusing on day-to-day actions and continuous improvement in customer experience.

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