The Benefits of Referrals

Jeff Letix: The reason why referrals work so well is because those are fully aware people. He says the more you can prime them on as a brand and through being on stage, being on podcasts,you're getting people coming to you much later in the awareness cycle where they're just one of many. "What makes us different and what makes us better is when people realize that what we're saying applies to them," he says.