If you get organic distribution for your product through virality or word of mouth, you can dominate your market. DoorDash and Instacart have reached economies of scale where they've been able to drive their costs further down. It's important to think of pricing as a tool to help you learn faster. By setting higher prices, you can try to figure out how much value they see in your product.
One of the most common topics that founders ask us about is pricing and monetization. In this talk, YC Group Partner Aaron Epstein outlines 9 different business models, and highlights lessons from top YC companies on how to best monetize and price your product.
Business Model Guide: https://www.ycombinator.com/library/Gh-business-model-guide
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a Startup: https://yc.link/SUS-jobs