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2min chapter
Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event
The Espresso Hour
Navigating Sales Strategies for Cold Traffic
This chapter explores the challenges and effective strategies for marketing coaching services to cold audiences, focusing on the importance of compelling offers over direct sales. It highlights the need for engaging content that builds trust and recognition, while also addressing risk reversal and the importance of clear promises on results.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode