301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
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How to Target VPs to Make an Impact
There's natural buying intent with VPs. And so you're offering them some value there to say, hey, this isn't on your radar. This could be one of the first things that you tackle. The same thing can go for funding. You really just have to figure out based on your product, where is pain going to be exemplified? Where is it strongest?
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