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CIO Strategy: How IT can Create Great Customer Experiences

CXOTalk: Leadership, AI, and the Digital Economy

CHAPTER

How to Bridge the Gap Between IT and Customer Perceptions

The number of people logging into our mobile applications increased over 22% year over year. The expectation is that people can do a lot more through their mobile device. And it really has been trying to move some of those, what we call, you know, assisted transactions to more self-service.

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