2min chapter

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Susan David, Ph.D On The Power of Emotional Agility & Why Discomfort Is The Price Of Admission To A Meaningful Life

The Rich Roll Podcast

CHAPTER

Is There a Social Contagion?

There's this fascinating a research on social contagion. The idea behind it is that we catch behaviours and emotions from other people without even realizing it. So, for instance, if youfor instance, are on an airplane and you trin to lose weight, for example, and your seat mate buys candy, what the research shows is that your chance of buying candy increases by 70%. And now extend this out, studies show that if even within that we don't even know, two or three degrees of separation from us, get divorced or put on wet, it significantly increases our chances of getting divorced or putting on weight. How do you protect against that? How do you stay the course

00:00
Speaker 2
And by social contagion, you mean that impulse to compare ourselves to our peers, or what do you mean? Yes.
Speaker 1
So there's there's contagion. There's this fascinating a research on social contagion. And the idea behind it is that we catch behaviours and we catch emotions from other people without even realizing it. So, for instance, we've all had that experience where we get in an elevator and someone's on their phone, and we, without even thinking about it, take out our phone and we on our phone as well. So if we extend that, if youfor instance, are on an airplane and you trin to lose weight, for example, and your seat mate buys candy, even if you do not know that person, what the research shows is that your chance of buying candy increases by 70 %.
Speaker 2
70 70 %, my girs.
Speaker 1
And now extend this out, what we know is that large scale epidemeological studies show that if even within that we don't even know, two or three degrees of separation from us, get divorced or put on wet, it significantly increases our chances of getting divorced or putting on weight. So you lack all my goodness, what is actually going on here. But we've all experienced that. We got for dinner and someone orders dessert, and so we order dessert. So what starts to happen is, in so many ways, without realizing it, we start want things that other people want. We start comparing. We start normalizing behaviours. And we see this at work. Everyone's stressed. We get tressed. We see it at home. How do you protect against that? How do you stay the course of what is important to you? And there's just this wonderful, wonderful work that shows that what is called values affirmations. For even spending ten minutes thinking about, who is the parent that i want to be, who is the leader that i want to be, starts to bring those values front of mind and actually protects us from the social contagion, right?

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