B2B Marketing with Dave Gerhardt cover image

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

B2B Marketing with Dave Gerhardt

00:00

Demystifying B2B Pricing Strategies

This chapter explores the frustrations consumers experience with non-transparent B2B pricing pages and the common practice of requiring form submissions for pricing information. The speakers advocate for clear value metrics and a value-based pricing approach, suggesting these can enhance customer engagement and lead generation. They also critique a specific B2B pricing page, highlighting its shortcomings and emphasizing the importance of transparency and coherent pricing strategies for improving conversions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app