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4min chapter
142 (Sell): Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)
30 Minutes to President's Club | No-Nonsense Sales
How to Negotiate With Transparency
Vin: Do as much research as humanly possible to try to come off as an industry expert. Direct mail should not be used just for top of funnel, he says. He suggests using direct mail to deepen connections and negotiate with transparency. Arman: Keep it interest-based by asking them if they ever chatted with us before.
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