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#293 - How Fort Capital Executes World-Class Property Management

The Fort

CHAPTER

How to Price Your Assets in Real Time

A lot of the assets that we've bought, part of the reason they're under value is maybe it's an out of state owner. They keep leasing rates the same for sometimes years without knowing the market. How does our property management team and how does our company adjust leasing rates kind of as we go? I mean, at times we can move a rate in a week or a month. So it's done through our real time data. And so if our occupancy is high, then the price needs to go up because there's too much demand for the price that we have. That's what every market does,. Industrial has been on this run for a while where the rents have been rising

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