Roblox has 66 million daily users, and people spent 14 billion collective hours on Roblox in just Q1 of 2023. But its CEO David Baszucki still wants to see the company grow.
One idea? Aging up the kinds of experiences that are allowed on its platform. Roblox recently introduced 17+ experiences. It wants to add new AI world-building capabilities. It’s even partnering with advertisers to roll out more immersive ad experiences.
It’s been years since the number of adults gaming outnumbered kids – it seems like that’s driving a lot of growth for everyone, including Roblox. But these virtual world games seem like they all want to expand to be much more than just for kids, and much more than just for games.
If you think about it, Roblox is already like a metaverse. Schools are using it for classes, companies are starting to advertise there, and people are just hanging out as avatars.
It’s already big, but the hope is to get much, much bigger.
Alex Heath, deputy editor at The Verge, got the chance to chat with David up at Roblox headquarters in San Mateo, California. Their conversation covered a lot: why now’s the time for Roblox to grow up, the classic Decoder questions about structure and decision-making, and sadly, why infinite Robux isn’t a thing. Apologies to all the eight year olds out there.
Okay, Roblox CEO David Baszucki. Here we go.
Links:
Roblox will allow exclusive experiences for people 17 and over
Roblox, explained - The Verge
Fortnite and Roblox are dueling for the future of user-built games - The Verge
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
It was produced by Raghu Manavalan and Jackie McDermott and it was edited by Callie Wright.
The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan.
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