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#298 I had lunch with Sam Zell

Founders

The Importance of Brands in Real Estate

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He was actually the richest man in America. So he dies in 1848, almost 100 years later, his family, his descendants own 50 million dollars of New York real estate free and clear, no debt. He says they had an aura that the Astor properties made them attractive. The brand name gets so bad people just essentially waited for him to starve.

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