4min chapter

Your Brain at Work cover image

From Guessing to Gauging: Measuring Change Initiatives

Your Brain at Work

CHAPTER

Positive Behavior Change Is a Successful Learning Experience

N p s wasn't built to measure the effectiveness of training or behavior change programes, right? So how do you assess positive behavior change if we can't just rely on what people say they like? Well, we look at a few different factors. Did the programme equip them? Equip the learner to actually engage in new habits? Do they have the tools that they need to do those things? Where are they applying those learnings? And then finally, and most importantly, frequency based behavior questions. This is where all those great numbers that marshall is showing you early are coming from,. The only one to mitigate bias that we know of out there in the world.

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