2min chapter

Visionaries Unplugged cover image

Skin in the game

Visionaries Unplugged

CHAPTER

The Importance of People-First Approach and Sales Playbooks in Building a Business

This chapter explores the importance of empathy and gaining insights from stakeholders, as well as integrating sales into the culture of a business. It emphasizes the significance of understanding the target audience's emotions and utilizing that knowledge to design an effective sales funnel.

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