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S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

The Marchitect

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How to Launch a Fast Iteration Product

The key is to build a rhythm for the business that helps salespeople learn, our customers understand. And so that's part of that conversation too, is like when, here's our next two quarters of launches, I believe in a quarterly rhythm. What are the themes? What is it that we're building that go against those themes? Generally the two quarters out doesn't actually be the thing that gets launched in those two quarters. But at least we're talking about an understanding. Then when it comes to crunch time, when we're starting to do the launch readiness conversations,. We're refining the themes, we're refining what features they're delivering. Not every feature is equal in the world

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