4min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

I'd Cut You Off if I Could Reintroduce That in Economics

When you reduce something to an economic problem, what you effectively do is create artificial certainty. In corporate settings, the big bet driver is avoidance of blame. You can avoid blame by claiming that it was entirely rational. But iber the af you silican valley places get on eting. Imof i want to go back to something we were talking about ab we started recording,. which was thinking through decisions forward and backwards along the axis of time. And you had some pretty profound thoughts on that, and i'd cut you off. I'm wondering if we could re introduce that.

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