Why have we forgotten some of the basics? With Maaike Coppens
VUX World
The Importance of Having a Solid Plan for User Research
"It's about finding in the user research the smallest things that you can improve," she says. "If you find that it absolutely doesn't make any sense, by all means say something." She adds: "You need to have a solid plan and be able to say, I have thought about this"
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