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Uber vs Lyft | Race to the Bottom | 3
Business Wars
Lyft Line - The New Carpooling Function
Logan Green and John Zimmer are working on a project they've been sweating for two years. Lyft Line is a new carpooling function with Lyft. It connects riders with other people on a similar route to them allowing for the fastest and greenest way to get to your destination. To make the project a success, Lyft acquired Rover, a transit app that figures out real-time locations of public transport. They put the Rover founders to work under a misleading code name to throw competitors like Uber off-track.
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