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Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
The Dark Funnel
The first question that our sales team asks them is like, how did you hear about us? And people will most often tell you the thing that's the most impactful to them. So we've been doing that for a little over a year now and have seen success. But it tells us that we need to continue to do more podcast episodes or better distribution of the podcast episodes because that's the type of content that's resonating with people.
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