15min chapter

The Startup Ideas Podcast cover image

Sales funnels for Beginners

The Startup Ideas Podcast

CHAPTER

Mastering Conversion Rate in Sales Funnels

This chapter explores the significance of conversion rate optimization in sales funnels, detailing a structured approach to refining success metrics like return on ad spend (ROAS). It provides insights into building effective funnels, including the use of opt-in pages and video marketing strategies to engage leads. Additionally, the chapter covers the financial implications of ad spending and email marketing techniques, highlighting the importance of targeted campaigns and maintaining audience goodwill.

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