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Nudge
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The Dangers of Government Advertising
When people feel their sense of control and agency is restricted, they push back against that. Telling people, do not graffiti on the walls actually increased graffiti by two times. As Richard says, if we feel our autonomy and freedom is threatened, we react. This tactic isn't just used by government behavioural ads, it's used in political ads as well. For Kennedy, it got people to decide if Nixon was trustworthy. And for bumble, it gotPeople to figure out if this new dating app was really as good as Tinder. The evidence from pennebac and brim suggests they might well back for it.
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