Mastering the Art of Cold Calling: Techniques for Success

FOUR ACTIONABLE TAKEAWAYS

• Use “That’s exactly why I called.” When your prospect shares a problem or a priority that they have, make that your reason for booking a meeting and go right in for the close on the cold call.
• Call nine before nine, and five after five. Those early morning and evening dials can be some of the best ways to increase your connect rate with hard-to-reach prospects.
• After your opener, go through the parts of your pitch, but end with an open-ended question.
• You can either go into “That’s why we should meet” if they give you those three priorities or roll with the objection - “Let me tell you how we work alongside and supplement a recruiter.”

PATH TO PRESIDENT’S CLUB

• Senior Business Development Manager @ Pareto
• Senior Account Executive @ Pareto
• Account Executive @ Pareto
• Business Development Representative @ Pareto

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