Scaling Up: Lessons From The World's Best CEOs and Founders cover image

Putting the Care Back in Healthcare, Tim Doyle, CEO and Co-Founder of Eucalyptus [S9.E2]

Scaling Up: Lessons From The World's Best CEOs and Founders

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Navigating D2C Business Evolution in Healthcare

This chapter explores the evolution and challenges of direct-to-consumer (D2C) models through the speaker's experiences at a successful mattress brand and a healthcare startup. It examines the impact of e-commerce advancements on marketing dynamics, customer acquisition costs, and the need for sustainable practices. Additionally, the chapter highlights innovative strategies in healthcare, focusing on addressing specific health concerns with a diverse range of brands and leveraging data-driven insights for effective solutions.

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