The Siloed Approach to Loyalty Programs

"Data enrichment" can dramatically improve your customer's experience, regardless of how much or how little marketing technology already exists in your business.

This is the compelling concept we learn on today's episode with Jamshed Mughal, Global Vice President of Strategy and Services for Cheetah Digital, part of the Marigold Group.

Jamshed has worked for some of the biggest technology companies in the world, and in this episode, he shares his global perspective and advice on how brands can increasingly achieve loyalty as an outcome with customers, whether or not they have a structured loyalty program.

Jamshed also reminds us of the differences between zero-party data and first-party data and the value of capturing both of these for your business.

Listen to learn all about data enrichment with Jamshed Mughal, from Cheetah Digital by Marigold.

This episode is sponsored by Cheetah Digital by Marigold.

Show Notes:

1) Jamshed Mughal: Global Vice President of Strategy and Services

2) Cheetah Digital by Marigold

3) Article: Digital Driving Growth in KFC China