Company Growth Trajectory and Strategic Moves in User Acquisition and Monetization

Tyler Denk, co-founder and CEO of Beehiiv, joins Erik Torenberg to discuss how he came to be a part of building two media empires: Morning Brew and Beehiiv, a newsletter publishing platform which just raised a $33 Million Series B. They also discuss the market potential of email newsletters, ad networks, and successful newsletter strategies across industries. Tyler delivers a masterclass in understanding email and newsletter platforms.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.  

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Recommended Podcast: Company Breakdowns

Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,

Spotify: https://open.spotify.com/show/0epyYBAxLeF0PsNagdDJAJ

Apple: https://podcasts.apple.com/gb/podcast/company-breakdowns/id1743119197

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LINKS:

Beehiiv: https://www.beehiiv.com/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@denk_tweets (Tyler)

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TIMESTAMPS:

(00:00) Intro

(01:00) Morning Brew & Beehiiv

(03:00) Evolution of Morning Brew's business model 

(09:49) The genesis of Beehiiv

(14:30) Sponsor shout out

(16:17) Building a newsletter empire

(21:09) Biggest inflection point

(25:32) Leveraging newsletters for growth

(28:47) Future of Beehive and email monetization

(41:36) Fundraising and navigating venture

(44:40) Success stories in the newsletter industry

(47:47) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.