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Ranking 2023's Top 6 Marketing Strategies
Marketing Against The Grain
Is the Era of Influence Metrics Going to Be Upon Us?
The era of influence metrics is going to be upon us, right? On the plus side, I suspect we're going to get much better metrics around this stuff. It's just going to be harder to correlate that spend to something happening within the business. But I do think it's going to shift to help us figure out how to better measure the influence of the spend.
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