Episode 15: Early adopters
Decoding Sales
00:00
How to Bake in Introductions to Your Network of Customers
The first example that comes to mind is if you are going to play this story of, hey, we are our early startup. The material discount you're providing with a material gain in terms of potential opportunity to grow your customer base. And I think the second thing is if your initial customers are really excited about the innovation story, we also like to bake in formal ways to elevate them as well.
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