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EP468: Very Common Assumptions That Aren’t Actually True About Member Engagement and the Healthcare Industry, With Matt McQuide

Relentless Health Value

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Understanding Health Engagement Misconceptions

This chapter addresses common misconceptions about health engagement, particularly the flawed belief that individuals who struggle with health do not care. It emphasizes the importance of health literacy, timing, and personal relevance in driving engagement, using case studies to illustrate successful health interventions. The discussion underscores the critical role of trust and relationships in supporting individuals through health challenges, advocating for a more empathetic approach to healthcare management.

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