S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
How to Differentiate Yourself From the Crowd
FMCG goes manufacturers, they all have their own universities to upskill their staff and team about marketing. So I keep telling my expense a billion a year on media. The scale's enormous. And so my view was that if we are going to be going as a new entrant into this space, we can't keep talking about doing great advertising. Our thing was to talk about the problem."
Transcript
Play full episode
