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204. Danielle Ruckert, RH Strategic, on Healthcare Thought Leadership

The PR Podcast

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Navigating Thought Leadership in Healthcare

This chapter explores the vital role of thought leadership in healthcare, distinguishing between executive and brand approaches. It emphasizes the importance of understanding the audience, providing unique insights, and utilizing platforms like LinkedIn for effective communication. Additionally, it discusses strategies for maintaining a positive reputation while pushing the boundaries of thought leadership.

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