Effective Strategies for Selling Online Courses and Building an Audience

Act now!

As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether.

But is it…bull? 

Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) can be a powerful motivator. But is it effective — and ethical?

Today, we explore the concept, and how to execute it without feeling gross.

Scarcity, when genuine, is not a trick. It’s a reality you’re letting your customers in on, potentially to their genuine advantage. By dropping the games and offering people a truly win-win scenario, you can use the scarcity principle to boost sales in an honest way.

Find out how — Click Play!

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