Act now!
As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether.
But is it…bull?
Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) can be a powerful motivator. But is it effective — and ethical?
Today, we explore the concept, and how to execute it without feeling gross.
Scarcity, when genuine, is not a trick. It’s a reality you’re letting your customers in on, potentially to their genuine advantage. By dropping the games and offering people a truly win-win scenario, you can use the scarcity principle to boost sales in an honest way.
Find out how — Click Play!
SUBSCRIBE ON APPLE PODCASTS
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Give us a Rating & Review
Today’s Sponsors
Many graduate business programs were retrofitted for online learning. But the Rutgers Online MBA was BUILT for online. Not ready to start a master’s degree? Select one of seven new grad-level certificates that can be applied to a future graduate degree. To learn more about New Jersey’s #2 ranked online MBA, online graduate certificates, and how to specialize the Rutgers online MBA for your career, visit go.rutgers.edu/100MBA.
Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com
Show Links
EasyCourse
The post MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday appeared first on The $100 MBA.
