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#2 The Introduction

Winning the Challenger Sale

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The Importance of Connecting With People on Social Platforms

A lot of people are forgetting that sales and marketing at its core is connecting with people. We're in this work-from-home mode, and I don't think it's really going to go anywhere. You have to earn people's trust by providing relevant value. And that's really what the goal is on digital platforms like LinkedIn.

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