
#2 The Introduction
Winning the Challenger Sale
00:00
The Importance of Connecting With People on Social Platforms
A lot of people are forgetting that sales and marketing at its core is connecting with people. We're in this work-from-home mode, and I don't think it's really going to go anywhere. You have to earn people's trust by providing relevant value. And that's really what the goal is on digital platforms like LinkedIn.
Transcript
Play full episode