Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Navigating Consumer Insights and Brand Authenticity
This chapter explores the intricacies of consumer insights and the risks of dependency on them for brand strategy. It concludes with a book recommendation from a notable psychiatrist, offering fresh perspectives on client interactions during personal challenges.
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