24min chapter

Earn Your Happy cover image

The Unsexy Secrets to Building a Profitable, Purpose-Driven Business with Kayleigh Christina of CLEARSTEM

Earn Your Happy

CHAPTER

Building a Skincare Empire: Early Lessons and Strategies

This chapter explores the journey of launching a skincare business from a home kitchen, focusing on hands-on creation, distribution challenges, and leveraging Amazon for sales. The speakers emphasize the importance of foundational strategies, customer engagement, and effective team dynamics for sustainable growth. They further highlight the necessity of owning consumer data and nurturing relationships to drive both customer loyalty and profitability.

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