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426 Magic Words by Jonah Berger

The Marketing Book Podcast

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The Power of Language: Harnessing Words for Communication and Success

This chapter explores the importance of language in communication and how it can be utilized for persuasion, relationships, and success. It discusses the impact of language on various aspects of life, including leadership, sales, parenting, and teaching. The chapter also delves into the influence of language on stock prices and investment returns, highlighting the advancements in technology for language data analysis.

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