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291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
The Marketing Millennials
The Power of Brand Loyalty Among Older Women
This chapter explores the strong brand loyalty of older women, emphasizing their reliance on personal recommendations over influencer endorsements. It underscores the importance of trust and word-of-mouth in driving purchases, highlighting the potential for long-term value when brands connect with this demographic.
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