Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.
Today we discussed:
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[00:00] Opening
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[00:09] Introducing Jane McCarthy
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[00:44] What are Goddess Archetypes?
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[05:37] Identifying your Brand's Goddess Archetype
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[08:56] Using your Archetype to Find the Right Talent
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[12:05] Brands That Embody Goddess Archetypes
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[16:34] How to Approach Goddess Archetypes
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[18:44] Figuring out the Heart of your Brand
More About Jane McCarthy
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