060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
Nathan Barry Archive
00:00
What Are the First Metricks That You Want to See in Your Business?
The most confused thing about evaluating the health of a media business is turmed a an over ing on monthly churn rate. If you're paid news lighter, what's your paid subscriber as a % of a your total enomisty? We see some pretty wide ranges there. Look at it based on cohorts, like group im into the first month that somebody pays and then look at what share of that initial group pay you in month two or three. Tocrivers a relative to your total meles a. And so it should be like an expeditial curve, not linear,. You know, like the likelihood that somebody is extremely low, cancels in month one is actually pretty high
Transcript
Play full episode
