Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
Unthinkable with Jay Acunzo
Having an Instant Feedback Loop Is a Must for Brands
When does a company actually transform from audience driven to community centric? You may not be able to pin point an exact moment, but bryan and kevin both brought up the same idea when talking about this ah moment. The reason it work so well for us at buffer over the years is because we were able to build this audience. In fact, buffer has taken more steps away from what most brands are doing in terms of demographic analysis or anything like that. We don't see fan of buffer as a paying customer - they're our customers. And then there's the boggy part: Be the most focused marketing team on earth. That doesn't sound exactly like the mission for a te
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