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20min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Navigating SEO in the Age of Gen Z
This chapter explores the shifting search behaviors of Gen Z, emphasizing their preference for social media platforms like TikTok and Instagram for information discovery. It discusses the importance of user intent in SEO, the limitations of keyword research tools, and advocates for a more effective approach to understanding market potential. Additionally, the speakers share personal insights and recommendations that highlight the intersection of professional growth and personal branding.
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