How Do I Charge and Make Money From All This Demand?

CNN's Richard Quest met Brian Haines at the start of his career. The pair decided to do a freemium business model, which means they gave away their product for free and then charged for an upgrade so people could sign up for the normal mailing list. And it ended up working out really well because you have this built in list of free subscribers that are much easier to convert to paying subscribers than random Joe Schmoe who just found out about Scottish flights yesterday.